| Codes | |
| Gender | |
| Male | 1 |
| Female | 2 |
| Age | |
| 18 | 1 |
| 19 | 2 |
| 20 | 3 |
| 21 | 4 |
| 22 | 5 |
| Income | |
| <50,000 | 1 |
| 50,000-1L | 2 |
| 1L-1.5L | 3 |
| >1.5L | 4 |
| Education Level | |
| HS | 1 |
| UG | 2 |
| PG | 3 |
| Fashion Conscious | |
| Yes | 1 |
| No | 2 |
| Shopping | |
| Weekly | 1 |
| Monthly | 2 |
| Quarterly | 3 |
| Yearly | 4 |
| Depending on mood | 5 |
| Place of Shopping | |
| Street shops | 1 |
| Stores | 2 |
| Online | 3 |
| Overseas | 4 |
| Monthly expenditure | |
| <3,000 | 1 |
| 3,000-6,000 | 2 |
| 6,000-9,000 | 3 |
| >9,000 | 4 |
| Awareness (traditional artforms) | |
| Yes | 1 |
| No | 2 |
| Some | 3 |
| Awareness (Madhubani painting) | |
| Yes | 1 |
| No | 2 |
| Importance of Madhubani is dying | |
| Yes | 1 |
| No | 2 |
| Commercialization | |
| Strongly agree | 1 |
| Agree | 2 |
| Neutral | 3 |
| Disagree | 4 |
| Strongly disagree | 5 |
| Price | |
| <10,000 | 1 |
| 10,000-15,000 | 2 |
| 15,000-20,000 | 3 |
| >20,000 | 4 |
Tuesday, 25 November 2014
Coding Sheet
Tally Sheet
| Respondents | Gender | Age | Income | Education Level | Fashion Conscious | Shopping | Place of Shopping | Monthly Expenditure | Awareness (Traditional artforms) | Awareness (Madhubani artforms) | Importance of Madhubani is dying | Commercialization | Lifestyle Product | Price | Brand/s | ||||||||||
| Clothing | Home Furnishings | Accessories | Others | Shivan & Narresh | Forever 21 | Fab India | Global Desi | UCB | W | Ed Hardy | French Connection | ||||||||||||||
| R1 | 2 | 1 | 4 | 2 | 1 | 5 | 2 | 3 | 3 | 1 | 1 | 3 | 4 | 3 | 2 | 1 | 2 | 5 | 3 | 8 | 6 | 6 | 4 | 4 | 5 |
| R2 | 2 | 1 | 4 | 2 | 1 | 1 | 2 | 3 | 1 | 1 | 1 | 2 | 4 | 3 | 2 | 1 | 2 | 7 | 4 | 8 | 6 | 3 | 1 | 5 | 2 |
| R3 | 1 | 4 | 4 | 2 | 1 | 1 | 2 | 2 | 2 | 2 | 2 | 3 | 4 | 2 | 3 | 1 | 1 | 2 | 7 | 6 | 1 | 8 | 3 | 4 | 5 |
| R4 | 2 | 5 | 4 | 2 | 1 | 2 | 2 | 3 | 3 | 1 | 2 | 3 | 3 | 4 | 2 | 1 | 1 | 4 | 5 | 8 | 6 | 3 | 7 | 1 | 2 |
| R5 | 2 | 2 | 4 | 2 | 2 | 3 | 3 | 2 | 3 | 2 | 1 | 3 | 3 | 4 | 2 | 2 | 2 | 6 | 5 | 7 | 6 | 5 | 4 | 4 | 3 |
| R6 | 1 | 4 | 4 | 3 | 1 | 2 | 2 | 3 | 2 | 2 | 1 | 2 | 4 | 3 | 2 | 3 | 3 | 7 | 6 | 7 | 5 | 3 | 2 | 1 | 3 |
| R7 | 2 | 4 | 4 | 3 | 1 | 1 | 4 | 3 | 1 | 1 | 1 | 2 | 4 | 3 | 1 | 2 | 3 | 7 | 6 | 8 | 4 | 3 | 2 | 1 | 5 |
| R8 | 2 | 4 | 3 | 3 | 1 | 1 | 2 | 3 | 3 | 1 | 1 | 1 | 3 | 4 | 1 | 2 | 2 | 6 | 5 | 8 | 7 | 1 | 3 | 2 | 4 |
| R9 | 1 | 5 | 4 | 3 | 1 | 1 | 3 | 3 | 3 | 1 | 1 | 1 | 3 | 4 | 2 | 1 | 2 | 5 | 4 | 6 | 7 | 3 | 6 | 1 | 2 |
| R10 | 1 | 3 | 3 | 2 | 1 | 2 | 2 | 2 | 3 | 1 | 1 | 2 | 4 | 3 | 3 | 2 | 3 | 7 | 5 | 8 | 8 | 6 | 5 | 4 | 5 |
| R11 | 1 | 4 | 3 | 3 | 1 | 1 | 3 | 4 | 3 | 1 | 1 | 2 | 4 | 3 | 1 | 2 | 2 | 4 | 3 | 6 | 8 | 7 | 5 | 1 | 2 |
| R12 | 1 | 4 | 3 | 3 | 1 | 1 | 3 | 3 | 3 | 1 | 1 | 1 | 4 | 3 | 2 | 1 | 2 | 7 | 6 | 8 | 4 | 3 | 5 | 1 | 2 |
| R13 | 2 | 2 | 3 | 2 | 1 | 1 | 2 | 3 | 3 | 1 | 1 | 1 | 3 | 4 | 1 | 2 | 3 | 6 | 5 | 7 | 8 | 4 | 3 | 2 | 1 |
| R14 | 1 | 3 | 2 | 2 | 1 | 2 | 2 | 2 | 1 | 1 | 1 | 2 | 3 | 4 | 1 | 2 | 3 | 7 | 5 | 2 | 8 | 1 | 6 | 3 | 4 |
| R15 | 2 | 3 | 3 | 3 | 1 | 1 | 3 | 4 | 1 | 1 | 1 | 1 | 3 | 4 | 1 | 2 | 2 | 7 | 8 | 3 | 6 | 2 | 4 | 5 | 1 |
| R16 | 2 | 3 | 4 | 2 | 1 | 1 | 3 | 4 | 3 | 1 | 1 | 2 | 2 | 4 | 3 | 1 | 4 | 6 | 4 | 3 | 8 | 1 | 7 | 5 | 2 |
| R17 | 2 | 5 | 3 | 2 | 1 | 2 | 2 | 2 | 1 | 1 | 1 | 3 | 4 | 1 | 3 | 2 | 1 | 5 | 1 | 8 | 7 | 4 | 6 | 3 | 2 |
| R18 | 2 | 5 | 4 | 2 | 1 | 2 | 2 | 1 | 1 | 1 | 1 | 2 | 4 | 3 | 2 | 1 | 2 | 2 | 8 | 4 | 7 | 6 | 1 | 3 | 5 |
| R19 | 2 | 3 | 3 | 2 | 2 | 1 | 2 | 2 | 3 | 1 | 1 | 3 | 3 | 1 | 2 | 4 | 2 | 5 | 4 | 3 | 1 | 6 | 2 | 8 | 7 |
| R20 | 2 | 3 | 4 | 2 | 1 | 2 | 2 | 3 | 3 | 1 | 1 | 2 | 1 | 3 | 2 | 4 | 1 | 4 | 5 | 3 | 1 | 1 | 2 | 6 | 7 |
| R21 | 1 | 2 | 4 | 2 | 1 | 5 | 2 | 3 | 3 | 1 | 1 | 2 | 2 | 4 | 3 | 1 | 2 | 7 | 4 | 5 | 1 | 2 | 8 | 6 | 3 |
| R22 | 1 | 3 | 3 | 2 | 1 | 5 | 3 | 4 | 3 | 1 | 1 | 2 | 4 | 2 | 3 | 1 | 4 | 6 | 3 | 4 | 5 | 2 | 8 | 1 | 7 |
| R23 | 2 | 1 | 3 | 2 | 2 | 3 | 3 | 3 | 2 | 2 | 2 | 3 | 4 | 1 | 2 | 3 | 2 | 3 | 1 | 2 | 3 | 7 | 6 | 4 | 5 |
| R24 | 2 | 1 | 3 | 2 | 2 | 1 | 2 | 3 | 3 | 1 | 1 | 2 | 2 | 3 | 4 | 1 | 3 | 6 | 4 | 3 | 8 | 1 | 7 | 5 | 2 |
| R25 | 2 | 3 | 4 | 2 | 2 | 2 | 2 | 4 | 3 | 1 | 1 | 2 | 3 | 4 | 2 | 1 | 2 | 6 | 7 | 2 | 8 | 3 | 4 | 5 | 1 |
| R26 | 2 | 3 | 3 | 2 | 2 | 1 | 2 | 4 | 1 | 1 | 1 | 2 | 4 | 3 | 2 | 1 | 2 | 3 | 4 | 8 | 7 | 2 | 6 | 3 | 1 |
| R27 | 2 | 3 | 3 | 2 | 1 | 1 | 1 | 2 | 3 | 1 | 2 | 2 | 1 | 4 | 3 | 2 | 1 | 5 | 8 | 4 | 7 | 1 | 6 | 3 | 2 |
| R28 | 2 | 1 | 4 | 2 | 1 | 2 | 2 | 3 | 3 | 1 | 1 | 3 | 1 | 2 | 3 | 4 | 2 | 6 | 3 | 7 | 6 | 3 | 5 | 4 | 5 |
| R29 | 1 | 2 | 4 | 2 | 1 | 5 | 2 | 3 | 1 | 1 | 1 | 2 | 4 | 5 | 3 | 2 | 4 | 6 | 1 | 5 | 7 | 4 | 3 | 2 | 8 |
| R30 | 2 | 3 | 3 | 2 | 1 | 2 | 3 | 3 | 3 | 1 | 1 | 2 | 3 | 4 | 2 | 1 | 3 | 7 | 4 | 3 | 8 | 2 | 6 | 1 | 5 |
| R31 | 2 | 2 | 4 | 2 | 1 | 2 | 2 | 2 | 2 | 2 | 2 | 3 | 1 | 1 | 1 | 1 | 2 | 4 | 2 | 7 | 6 | 4 | 3 | 2 | 1 |
| R32 | 2 | 1 | 4 | 2 | 1 | 5 | 2 | 4 | 3 | 1 | 1 | 2 | 4 | 3 | 2 | 1 | 2 | 4 | 3 | 8 | 7 | 5 | 6 | 1 | 2 |
| R33 | 2 | 1 | 4 | 1 | 1 | 2 | 2 | 3 | 1 | 1 | 1 | 1 | 3 | 1 | 4 | 2 | 2 | 4 | 3 | 8 | 7 | 4 | 2 | 1 | 1 |
| R34 | 1 | 3 | 4 | 3 | 1 | 1 | 2 | 4 | 1 | 1 | 1 | 2 | 4 | 3 | 2 | 1 | 2 | 4 | 5 | 8 | 7 | 3 | 6 | 2 | 1 |
| R35 | 2 | 5 | 4 | 3 | 1 | 1 | 3 | 3 | 1 | 1 | 1 | 1 | 3 | 4 | 1 | 2 | 2 | 4 | 3 | 7 | 8 | 5 | 6 | 2 | 1 |
| R36 | 2 | 2 | 4 | 1 | 1 | 1 | 2 | 3 | 2 | 2 | 2 | 3 | 1 | 4 | 2 | 3 | 1 | 8 | 1 | 2 | 3 | 4 | 5 | 6 | 2 |
| R37 | 2 | 1 | 4 | 2 | 1 | 2 | 2 | 4 | 2 | 1 | 1 | 2 | 4 | 3 | 2 | 1 | 1 | 5 | 8 | 6 | 7 | 4 | 1 | 3 | 2 |
| R38 | 1 | 3 | 2 | 2 | 1 | 1 | 2 | 3 | 3 | 1 | 1 | 2 | 3 | 4 | 2 | 1 | 2 | 4 | 5 | 7 | 8 | 3 | 6 | 1 | 2 |
| R39 | 1 | 5 | 4 | 3 | 1 | 1 | 4 | 4 | 1 | 1 | 1 | 1 | 3 | 4 | 1 | 2 | 2 | 4 | 3 | 7 | 8 | 5 | 6 | 2 | 1 |
| R40 | 2 | 4 | 3 | 3 | 1 | 1 | 3 | 3 | 3 | 2 | 1 | 2 | 4 | 3 | 2 | 1 | 3 | 6 | 5 | 7 | 8 | 1 | 4 | 3 | 2 |
| R41 | 2 | 4 | 4 | 2 | 1 | 1 | 3 | 3 | 3 | 1 | 1 | 1 | 3 | 4 | 2 | 1 | 2 | 5 | 4 | 7 | 8 | 3 | 6 | 1 | 2 |
| R42 | 2 | 3 | 3 | 2 | 1 | 1 | 3 | 3 | 3 | 1 | 1 | 1 | 2 | 4 | 3 | 1 | 3 | 7 | 5 | 6 | 8 | 1 | 2 | 4 | 3 |
| R43 | 2 | 4 | 3 | 3 | 1 | 2 | 2 | 3 | 3 | 1 | 1 | 2 | 3 | 2 | 4 | 1 | 3 | 6 | 5 | 7 | 8 | 3 | 2 | 4 | 2 |
| R44 | 1 | 5 | 4 | 3 | 1 | 1 | 3 | 2 | 3 | 1 | 1 | 2 | 4 | 3 | 1 | 2 | 3 | 2 | 3 | 7 | 8 | 4 | 6 | 1 | 5 |
| R45 | 1 | 3 | 3 | 2 | 1 | 1 | 2 | 4 | 1 | 1 | 1 | 1 | 4 | 3 | 2 | 1 | 2 | 7 | 1 | 6 | 8 | 4 | 5 | 3 | 2 |
| R46 | 2 | 2 | 4 | 2 | 1 | 2 | 2 | 2 | 3 | 1 | 1 | 2 | 3 | 4 | 2 | 1 | 2 | 6 | 5 | 7 | 8 | 4 | 3 | 2 | 1 |
| R47 | 2 | 4 | 4 | 2 | 1 | 5 | 2 | 3 | 2 | 2 | 2 | 1 | 4 | 3 | 2 | 1 | 3 | 6 | 2 | 8 | 7 | 4 | 3 | 1 | 2 |
| R48 | 1 | 2 | 3 | 2 | 2 | 3 | 1 | 1 | 1 | 1 | 1 | 1 | 4 | 2 | 3 | 1 | 3 | 7 | 4 | 8 | 6 | 5 | 3 | 2 | 1 |
| R49 | 2 | 5 | 4 | 3 | 1 | 5 | 2 | 4 | 2 | 1 | 1 | 2 | 3 | 4 | 2 | 1 | 2 | 6 | 5 | 7 | 8 | 4 | 3 | 2 | 1 |
| R50 | 1 | 4 | 3 | 2 | 2 | 2 | 1 | 2 | 3 | 1 | 1 | 1 | 2 | 4 | 3 | 1 | 3 | 6 | 5 | 8 | 7 | 3 | 4 | 1 | 2 |
| MEAN | 1.92 | 3.14 | 3.16 | 2.16 | 1.6 | 5.38 | 4.3 | 6.04 | 6.38 | 3.52 | 4.38 | 2.84 | 2.88 | ||||||||||||
| CORRELATION (Fashion Conscious & Importance) | -0.01887 | ||||||||||||||||||||||||
| Gender | Age | Income | Education Level | Shopping | Place of Shopping | Monthly Expenditure | Awareness (TA) | Awareness (MP) | Price | ||||||||||||||||
| Male | 17 | 18 | 8 | <50,000 | 0 | HS | 2 | Weekly | 24 | Street Shops | 3 | <3,000 | 2 | Yes | 14 | Yes | 42 | <10,000 | 7 | ||||||
| Female | 33 | 19 | 8 | 50,000-1L | 2 | UG | 34 | Monthly | 16 | Stores | 31 | 3,000-6,000 | 11 | No | 8 | No | 8 | 10,000-15,000 | 26 | ||||||
| 20 | 15 | 1L-1.5L | 20 | PG | 14 | Quarterly | 3 | Online | 14 | 6,000-9,000 | 25 | Some | 28 | 15,000-20,000 | 14 | ||||||||||
| 21 | 11 | >1.5L | 28 | Yearly | 0 | Overseas | 2 | >9,000 | 12 | >20,000 | 3 | ||||||||||||||
| 22 | 8 | Depending on mood | 7 | ||||||||||||||||||||||
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