Tuesday, 25 November 2014

Coding Sheet

  Codes
Gender
Male 1
Female 2
Age
18 1
19 2
20 3
21 4
22 5
Income
<50,000 1
50,000-1L 2
1L-1.5L 3
>1.5L 4
Education Level
HS 1
UG 2
PG 3
Fashion Conscious
Yes 1
No 2
Shopping
Weekly 1
Monthly 2
Quarterly 3
Yearly 4
Depending on mood 5
Place of Shopping
Street shops 1
Stores 2
Online 3
Overseas 4
Monthly expenditure
<3,000 1
3,000-6,000 2
6,000-9,000 3
>9,000 4
Awareness (traditional artforms)
Yes 1
No 2
Some 3
Awareness (Madhubani painting)
Yes 1
No 2
Importance of Madhubani is dying
Yes 1
No 2
Commercialization
Strongly agree 1
Agree 2
Neutral 3
Disagree 4
Strongly disagree 5
Price
<10,000 1
10,000-15,000 2
15,000-20,000 3
>20,000 4

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